Defined the service design process, quality standards, and governance behind Abu Dhabi's unified government platform — delivering 858 services in one year across 38 entities and multiple global vendors.
Took a mobile accessories brand from idea to market across three countries — owning product strategy, design, engineering, brand, and commerce for 126 products across 11 lines and 11 phone models.
Turned fragmented architectural knowledge into a structured digital platform — co-creating the concept, designing the information architecture and CMS, and building the front-end for a curated, contributor-driven archive.
Shaped a SaaS product that replaced fragmented board meeting workflows with a single connected system — agenda to minutes to digital signature to archive — designed iPad-first and built for governance.
A vintage design collector selling from home needed more than a Magento store. We built a custom platform where every item, whether available or sold, tells a connected story.
Refined the concept and designed a volunteer-driven platform for describing 80,000 travel photos — where an engaging browsing experience turned casual participation into meaningful accessibility.
Gave a German art startup its identity, its product, and its platform — beginning with a Richter-inspired pixel mark and ending with a customised Magento commerce system serving both collectors and businesses.
Shaped a donation platform around one idea: give in someone else's name. Built on Facebook's social graph at 500 million users, the mechanic turned private charity into a visible, self-spreading gesture — designed for a US nonprofit funding clean water access in Africa.